I MAKE STUFF UP
Our choices define us. "I buy something. I have bought myself" Kawaii Kanjiro once said. But sometimes life chooses for you. In my case it was completely tearing off my ACL that made the difference between becoming a professional dancer or a creative. At the time it felt like life dropkicked me right in the kisser, but looking back I doubt my headspins and deaddrops were something the world really needed. So instead I make stuff up.
Sometimes for brands, sometimes for myself. Films, writings, radio but mostly stuff of the digital kind. I think digital by default but it hasn't stopped me to make a broad variety of work. I've created integrated campaigns, games, mobile apps, documentaries, books, brand identities, installations and products for global brands like Adidas, Nike, Google, L'Oréal Paris, Vodafone, Volkswagen. I'm somewhat of a conceptual purist.
As Global Executive Creative Director I'm responsible of the global roll out and creative output of Dentsu Lab. Sitting at the intersection of Design, Technology and Humanity we unlock value for businesses whilst driving societal impact.
In my career I've lead teams of 30+ creatives sitting in centralised markets, dispersed and in between. I've been honoured to judge award shows like The Webby's, ADCN, Lovies, Esprix and Montreux and I have been recognised by award shows like Cannes Lions, Webby, Lovie, Eurobest, ADC, Epica, Effie, and The FWA.
